E-commerce refers to the online buying and selling of goods and services. The “e” in e-commerce stands for electronic, referring to the use of the internet for commercial transactions. In today’s digital age, e-commerce has become an essential part of business, offering convenience and accessibility to both sellers and buyers. There are four main models of e-commerce, each catering to different business needs and customer interactions.
Business to Business (B2B)
B2B e-commerce allows businesses to transact with each other, typically involving manufacturers, wholesalers, and retailers. The end consumer isn’t involved, and the focus is on bulk transactions between companies.
Business to Consumer (B2C)
B2C is where businesses sell directly to consumers through their websites. Consumers browse online stores, view products, and make purchases. Popular examples of B2C platforms include Amazon, Flipkart, and Myntra.
Consumer to Consumer (C2C)
In C2C e-commerce, consumers buy and sell products directly to each other. Often, individuals list secondhand or unused items for sale on platforms like OLX and Quikr, connecting with others interested in their products.
Consumer to Business (C2B)
C2B is a model where individuals offer services or products to businesses, benefiting from the companies that need their offerings. Freelance platforms like Upwork, Fiverr, and Freelancer operate on this model, connecting businesses with freelance talent.
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